this name may be hotter than you think lol (tho i'd still prefer it with the american spelling, no 'u') cuz believe it or not as a kid living in so america while my dad worked there i'd go to an ice cream place called "savory" and many locals there had no idea what it meant but it was a big success .... go figure, names like that work sometimes even in non-english-speaking countries (and acro knew a cat with that name lol...)
since it has the british/british colony spelling it might not do as well as savory.com but still, low-mid $XXX should be doable, and if the buyer is in uk/can/au, etc you might get a surprise, $1,000+ should not be that hard to get if somebody wants it for their own biz... it is catchy for an eatery, diner, etc