Not very brandable imo, four consonants in a row is too much, maybe it could work in some language like German or Dutch but I doubt. A brandable by definition is a made-up name but the root or the keywords should be suggestive (for example you know compuland is going to be about computers or something like that, wal-mart is about commerce etc).
Sch could be the root of word 'school', then it makes sense if developed toward e-learning for example, but again I'm not fond of this one.
Radio test: forget about it.
Good luck
