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SedoPro Related Links Opinions

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domain_investor

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I'm starting to experiment with the "Related Links" of my high ctr domain names. I had realized that the related links were in fact not related at all -- they were very generic. I'm testing changing these to very related terms. For example, please take a look at my domain Inksanity.com. The only keywords that really work are tattoo related, not ink for printers. Yet, the related keywords used to contain a couple ink cartridge keywords, and then a much of generic keywords. You can see what I changed them too -- things like tatto design, tattoo removal, temporary tattoos, body art, body piercing, etc.

Then, I picked a template that best highlighted these related categories, visually, close to the main ads. This was the Retro Purple. I usually use this for adult names, but it seems to work well here (I wish Sedo would make one just like this in another more manly color).

So, I'm going to see how this works.

I'm wondering about other experiences people have had with Related Links.
 
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mattbodis

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Related Links are best turned off for optimal performance with Search turned on.

Also, the Related Links are based on the primary category you select. That's why you probably see generic related links.
 

domain_investor

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Related Links are best turned off for optimal performance with Search turned on.

Also, the Related Links are based on the primary category you select. That's why you probably see generic related links.

Yeah, those damn primary categories! They are so crappy that they cause a lot of trouble all the time.

Now, why would it be best with links off and search on? Intuitively, that doesn't sound right.
 

mattbodis

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Well I have tested hundred of domains and noticed that 100% of them performed better with Related Links off, Pop-ups off, For Sale off, but Search turned on.

Not sure, do a test on a high traffic domain and you will see. First off, CTR increases with related links turned off for most of my domains that had it. Secondly, when visitors use a related link, they usually click a keyword that pays much less. So therefore your AVG CPC will decrease. I think the average user is far more tempted to click a related link than they are to use the search.

Also, CTR drops with Related Links turned on. It is possible that when the user clicks a Related Link, they see no real changes in the web page, all they see is different set of advertisements. This is probably when they find out that they are clicking on an ad and not a real link, and they leave the webpage altogether.

Why the Search works better on than off is beyond me though.
 

Theo

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Good points, Matt.
 

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According to the SEDO alert, relating links are source of revenue up to 50%
 

mattbodis

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I don't understand why my revenue decreases by nearly half when I turn on Related Links. I wouldn't trust Sedo alert. I wouldn't trust Sedo, period.
 

domain_investor

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I don't understand why my revenue decreases by nearly half when I turn on Related Links. I wouldn't trust Sedo alert. I wouldn't trust Sedo, period.
But in this particular case, it's in Sedo's best interest to get us to make the most return on the ad clicks.
 

mattbodis

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Most return on an ad click? Hah, if they would want that there wouldn't be so many problems with them as there is lately. Have you read any of the threads concerning Sedo in this forum lately?

Listen, these types of alerts, faqs, these were written to fill space on their webpage. And most were probably written before they even tested the domain parking themselves. Have you ever developed a website and put some blubber jubber because you had no idea what to write? That's what the related links part is. Blubber jubber.
 

domain_investor

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Most return on an ad click? Hah, if they would want that there wouldn't be so many problems with them as there is lately. Have you read any of the threads concerning Sedo in this forum lately?

Listen, these types of alerts, faqs, these were written to fill space on their webpage. And most were probably written before they even tested the domain parking themselves. Have you ever developed a website and put some blubber jubber because you had no idea what to write? That's what the related links part is. Blubber jubber.
Have I ever filled a web site with blubber juber. Well, no not really. I certainly would not if I had millions of domain ad clicks generating me income--the wrong blubber jubber could cost a fortune.

You could be right or wrong. Sedo could be right or wrong. I guess I'll just have to test.
 

mattbodis

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Well you asked for my experience, so I gave you it.

Test it. It may be that I just have a weird set of domains on my hand that actually are the rare ones that do better with Related Links turned off. Although, I highly doubt that.

Let us know how it works out for you.
 

domain_investor

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I do appreciate your input. Thank you.

Any one else out there have any opinions on this?

Well you asked for my experience, so I gave you it.

Test it. It may be that I just have a weird set of domains on my hand that actually are the rare ones that do better with Related Links turned off. Although, I highly doubt that.

Let us know how it works out for you.
 

typist

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I finally found time to experiment with this; so far it looks as if turning off "related links" could work well for some of my domains. Unsurprisingly this includes the bulk of them, where links are really not related at all.

Matt's reasoning makes sense to me. It's too early for me to say anything conclusive, I never really know if earnings fluctuations are due to clever optimization, cosmic rays, or moon phases.
 

domainah

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in the detail view under edit for a domain, you can also turn on/off popunder (always turn those off), in my experience search and related links off is best for typo domains if the keyword is set well, for rather general domains with good traffic its worth the time to change the lander to a "retro green" with an appropriate picture and change the related links yoursefl to something that fits.
 

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Hi slobizman, I have also noticed that CPC from visitors using the Search box is much higher (on average) than from Related Links clicks, even if the Related Links are carefully set up. The reason could be that those visits offer a higher probability of the visitor really looking to buy a specific product or service, compared to someone merely stumbling on a Related Link. And as a result, advertisers may be paying more for these clicks. Just guessing, of course..

I will be experimenting with this in the coming weeks and let you know how it works out for me.
 

domain_investor

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I see that some of the layouts have the search above the related links (like the Blue one) and some have the Search box below the related links (like the purple one). So, if Search seems to work so well, perhaps Sedo should always have the Search Box above the Related Links, so the user sees Search before the Links.
 
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