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DomainsCop
Change Your Thinking And You Change Your Life.. THINK DIFFERENT
To think is to act----Ralph Waldo Emerson
In the mid-1990s, Apple Computer was on the brink of Bankruptcy. Steven Jobs revitalized the company in the late '90s by introducing a breakthrough computer he call '"iMac."
The ad campaign for the "iMac."
The ad campaign for the iMac was a creative and provocative for the iMac was a creative and provocative as the computer itself. The ads featured black and white photograph of the century's greatest thinkers and innovators, such as Albert Einstein, Mohandas Ghandi, and Emilia Earhart, to name a few. this simple SLOGAN ANCHORED each photo:
THINK DIFFERENT.
Identity..........Some Techniques
Identity Comes out Of the Product
Start Out the believing this even if at the end you have to apply identity almost as an afterthought. Has the product a unique feature???
If not is there a feature which it shares with others which you can
pre-empt? If the competition then claim they also have this feature they will be doing you a favour unless, of course, they outspend you by a considerable amount.
The nature of proposition and the ideas they inspire has already been described. The whole subject of promise is dealt with in the next writing. What follows are techniques which can be applied irrespective of promise. They should not be regarded as alternatives to a unique idea but an additional reinforcement.
The first group are visual, the second verbal....
By Ronnie DomainsCorp@DomainsCop
