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Domain Discussion
General Domain Name Discussion
Should Epik Change Name and Rebrand?
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<blockquote data-quote="robmonster" data-source="post: 2349064" data-attributes="member: 143534"><p>The re-brand idea is silly. Not everyone likes RedBull but everyone knows it. Not everyone wears Nike but everyone knows it. Brands don't have to be universally accepted to be highly effective.</p><p></p><p>What bit of controversy has been triggered has not hurt the brand in the aggregate. If you increase brand awareness by 10 million people and just 10% become brand acceptors, the brand acceptance is increased. The propagandists end up doing us a favor by raising brand awareness among our target audience. It happens over and over again.</p><p></p><p>For what it is worth, for the first 2 days of November, there have been 2900 transfers in and 194 transfers out. Those ratios are consistent with what we have been seeing for weeks with vastly more domains are arriving than leaving despite the determined efforts by propagandists.</p><p></p><p>On a related note, our <strong><em>hosting business</em></strong> has grown 3X year over year with an accelerating trend. This is organic growth, largely from word of mouth, before putting any marketing energy behind it. A major capacity expansion is under way, concurrent with rollout of OpSec practices. Along the way we have been blessed with some mighty tech talent.</p><p></p><p>Meanwhile, CNN has an entire team working on a "CNN Investigates" report about me. These "journalists" unwisely elect to do bad journalism, and then when their lies are exposed, <a href="https://www.bbc.com/news/world-us-canada-40414886" target="_blank"><strong>if they have to dump them, they simply do e.g. as happened in 2017</strong></a>. Their careers get wrecked, and CNN moves on. Rinse and repeat.</p><p></p><p>May the domain industry's prayer warriors who are so inclined continue to pray that what the enemy intends for evil that it continued to be used mightily for good. And may the Lord continue to bless these prayer warriors, along with Epik's loyal customers, for the courage to think for themselves! Don't worry, God laughs last. See Psalm 2 for details.</p></blockquote><p></p>
[QUOTE="robmonster, post: 2349064, member: 143534"] The re-brand idea is silly. Not everyone likes RedBull but everyone knows it. Not everyone wears Nike but everyone knows it. Brands don't have to be universally accepted to be highly effective. What bit of controversy has been triggered has not hurt the brand in the aggregate. If you increase brand awareness by 10 million people and just 10% become brand acceptors, the brand acceptance is increased. The propagandists end up doing us a favor by raising brand awareness among our target audience. It happens over and over again. For what it is worth, for the first 2 days of November, there have been 2900 transfers in and 194 transfers out. Those ratios are consistent with what we have been seeing for weeks with vastly more domains are arriving than leaving despite the determined efforts by propagandists. On a related note, our [B][I]hosting business[/I][/B] has grown 3X year over year with an accelerating trend. This is organic growth, largely from word of mouth, before putting any marketing energy behind it. A major capacity expansion is under way, concurrent with rollout of OpSec practices. Along the way we have been blessed with some mighty tech talent. Meanwhile, CNN has an entire team working on a "CNN Investigates" report about me. These "journalists" unwisely elect to do bad journalism, and then when their lies are exposed, [URL='https://www.bbc.com/news/world-us-canada-40414886'][B]if they have to dump them, they simply do e.g. as happened in 2017[/B][/URL]. Their careers get wrecked, and CNN moves on. Rinse and repeat. May the domain industry's prayer warriors who are so inclined continue to pray that what the enemy intends for evil that it continued to be used mightily for good. And may the Lord continue to bless these prayer warriors, along with Epik's loyal customers, for the courage to think for themselves! Don't worry, God laughs last. See Psalm 2 for details. [/QUOTE]
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Domain Discussion
General Domain Name Discussion
Should Epik Change Name and Rebrand?
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