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Smartest Rebranding I have ever seen

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BostonDomainer

BostonDomainer

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When the Scifi channel changed their brand to Syfy and using Syfy.com their numbers soared through the roof!
 
PRED

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i've told you a million times not to exaggerate
 
Gerry

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I thought O.co (for Overstock.com) was and is pretty clever.

Seen it used on TV spots and on internet ads.
 
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