A
Andrew Allemann
Guest
Study shows that domains with keywords matching a search query get more clicks.
Verisign has published the results of a study showing that keyword-rich domain names matching a search query are more likely to get clicked in search results.
For example, if someone searches for “How do I create a personal brand online?” the domain PersonalSpaceOnline.com has two matching keywords from the search query.
Verisign looked at the click-through rates of the top 20 search results for 11 million search queries.
Results that didn’t have any matching keywords in the second level domain had a 12.44% click rate. Those with one matching term were clicked 21.79% of the time, and two or more words 25.30%.
As best I can tell, the study didn’t consider the search placement of results.
These results are not surprising. It’s well known that repeating the keywords in a Google Adwords ad increases CTR.
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Verisign has published the results of a study showing that keyword-rich domain names matching a search query are more likely to get clicked in search results.
For example, if someone searches for “How do I create a personal brand online?” the domain PersonalSpaceOnline.com has two matching keywords from the search query.
Verisign looked at the click-through rates of the top 20 search results for 11 million search queries.
Results that didn’t have any matching keywords in the second level domain had a 12.44% click rate. Those with one matching term were clicked 21.79% of the time, and two or more words 25.30%.
As best I can tell, the study didn’t consider the search placement of results.
These results are not surprising. It’s well known that repeating the keywords in a Google Adwords ad increases CTR.
© DomainNameWire.com 2016. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact copyright (at) domainnamewire.com.
Latest domain news at DNW.com: Domain Name Wire.
The post Study: Keyword-rich domains get more clicks appeared first on Domain Name Wire | Domain Name News & Views.
Related posts:
- Demand Media Wants to Patent Keyword Profitability Ranking
- Sorry domainers, but Microsoft’s study has nothing to do with domains
- Google: Ad Clicks More Valuable Than Organic Clicks
Continue reading...
