Survey: Almost 1 in 2 Consumer Brands Will Apply for Dot Brand gTLDs

[A D]

If a recent survey carried out by Vanson Bourne on behalf of Afilias in the US and UK is to be believed, almost 44% of major consumer brands in these two countries will apply for gTLDs. That is roughly one in two brands – a strong number by any count. The survey covered 200 companies [...]

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[David G]

I am also sure the setup and purchase cost will drop big time over a few years so eventually most all brands, big sites (even midsize or some smaller sites) and geos too (i.e. cities, etc) will likely have their own new tld. This will no doubt be a major negative for old gtld values along with the other recent or upcoming negativity. P.S. It's also one reason I recently decided to let some geos expire.