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Buying the right domain at the wrong time can cost you. And domain brokers are there to help — and take a cut. Sort of like the web version of a real estate agent, Jen Sale, who runs the company Evergreen helps people acquire sought-after domain names. But just how important is that coveted dot-com domain name in 2018 when there are so many alternatives?
https://www.marketplace.org/2018/02/08/tech/marketplace-tech-blogs/dot-com-url-still-king