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As I read the threads with respect to trademarks, a question comes to mind.
Maybe this is backward thinking but an example that comes to mind is Googleââ¬â¢s PageRank. While Google has a trademark on itââ¬â¢s PageRankââ¢, Technology over the last couple of years the words ââ¬Åpage rank and pagerankââ¬Â have become almost synonymous to search engine position and placement. Webmasters around the world commonly refer to page rank when discussing their sites position on the major search engines.
Is there a point where a trademark becomes so commonly used that it really could not be considered a trademark and would not survive a legal challenge?
At what point do most companies consider their trademarks so diluted that they no longer pursue infractions?
I see some companies that pursue almost every perceived infringement and others that never pursue infringement of their trademarks. Is there a reason why?
Does not pursuing possible trademark infringement affect their trademark in any way?
Thanks
Paul
Maybe this is backward thinking but an example that comes to mind is Googleââ¬â¢s PageRank. While Google has a trademark on itââ¬â¢s PageRankââ¢, Technology over the last couple of years the words ââ¬Åpage rank and pagerankââ¬Â have become almost synonymous to search engine position and placement. Webmasters around the world commonly refer to page rank when discussing their sites position on the major search engines.
Is there a point where a trademark becomes so commonly used that it really could not be considered a trademark and would not survive a legal challenge?
At what point do most companies consider their trademarks so diluted that they no longer pursue infractions?
I see some companies that pursue almost every perceived infringement and others that never pursue infringement of their trademarks. Is there a reason why?
Does not pursuing possible trademark infringement affect their trademark in any way?
Thanks
Paul