Nope Howard doesn't win every case.
But I'm sure you'll agree there are few better than him in the domain arena
Merrill Lynch walked away from WIpo and court because......
my name is Merri Lynch.com Theirs is Merrill Lynch.com
Merri is not Merrill and doesn't even sound the same.
In fact I couldn't even find the name Merri in any names books. Which makes it unique or rare (whichever) so.....
I wrote a short story on a children's character named Merri Lynch. Copyrighted it. Posted it and added non-competing affiliate links
Result Merrill Lynch walked. They had no case! Had they gone on the possible newsworthiness of a large company fighting a copyrighted non-competing childrens book welll.........not good I think from their perspective.
And there's enough traffic on the domain to make keeping it worthwhile. It was a unique solution.
With regard to Vaigra. This is a point of law that it seems many domain owners don't know. If you are a licensed user of the trademark. In this case viagra. If the trademark holder has not registered their trademark... you can. And there is nothing they can do about it. And to the extent that you deal in trademarked product you can use a Tm. Let's say I sell used cars. Ford and Chev etc are TM's. However I can use it to advertise a Ford Mustang or a Chevy Tahoe. As people do in the newspaper all the time. This is not a violation. You can use it to "reasonably" identify the goods you sell. With or without their permission. It's a reasonable use as long as you don't call yourself a chevy dealer or intimate that you represent the TM holder. These are fine distinctions but mean the difference to being able to use a TM name or not.