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In an interesting turn around, Namedrive which is an agent for Google is now paying a pittenance for US traffic on Chinese and other IDN. The system is obviously clever enough to realise that that speculators from the affluent US aren't actually going to buy anything on the sites of the Chinese character domains they are typing in. This is a justified, but ironic turnaround. A few months ago, Asian traffic was regarded as junk per se. Now it regarded as valuable where it has contextual relevance. The corollary, however, is that where US traffic doesn't have contextual relevence, it is now regarded as junk!