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According to today's Wall Street Journal, Verisign has another trick up it's sleeve. The report says they plan to capture misstyped .com and .net internet addresses (so called trash traffic) for their own use, possibly to an ad based search engine or web sites it chooses or sells the traffic to. The plan would be to alter the DNS so that standard error screens are not shown, but non-existent domain traffic goes where they want it to EVEN WHEN A DOMAIN DOESN'T EXIST.
It seems to me this doesn't stop mistyped real and registere domains from being sold to capture that traffice, but it would seemingly put them in the position of "pseudo typo squatting" by using mistypes for their own benefit which may not be to the benefit of trademark owners.
The report also indiates Neustar has already done testing along this line sending users to LookSmart via a company called paxfire (a traffic broker), and that aol already captures mistypes in their version of browsers to either offer suggestions or capture the traffic. Many will remember when this happened several months ago confusing lots of users.
This seems to be another blurring domain names so that you may not even know when you've typed a bad address at some point. On the other hand it may be a ploy to get companies to purchase all possible mis-types who now don't care if an error message comes up, but may if the traffic was actually redirected to competitiors.
They recently tried to trump the domain drop catchers with the WLS, now it looks like they'll try to trump the brower makers from capturing mistypes.
It seems to me this doesn't stop mistyped real and registere domains from being sold to capture that traffice, but it would seemingly put them in the position of "pseudo typo squatting" by using mistypes for their own benefit which may not be to the benefit of trademark owners.
The report also indiates Neustar has already done testing along this line sending users to LookSmart via a company called paxfire (a traffic broker), and that aol already captures mistypes in their version of browsers to either offer suggestions or capture the traffic. Many will remember when this happened several months ago confusing lots of users.
This seems to be another blurring domain names so that you may not even know when you've typed a bad address at some point. On the other hand it may be a ploy to get companies to purchase all possible mis-types who now don't care if an error message comes up, but may if the traffic was actually redirected to competitiors.
They recently tried to trump the domain drop catchers with the WLS, now it looks like they'll try to trump the brower makers from capturing mistypes.
and get a google suggestion search page
