in terms of promotion - within the site atleast - can we promote it through not just a thread but perhaps site-wide banners or like a countdown clock on the home page to let users know...and perhaps an email to all members (active or non) saying something to the effect; "dnf is having an auction fool! be there!" or whatever works
Also I think quality of domains is key - perhaps instead of a listing fee, we can filter only the most quality yet keeping a wide range - and user gives a brokerage percentage to dnf.
and thanks to admin for giving this a try...
BTW before promotion - I think its key that we compile a quality list of auction offerings to list in the promotion ads, emails to entice people to show - I mean if they assume theres gunna be crap they wont come, but knowing there will be a nice mix of real quality domains - and we got a hit. Also we should have diff options like "sellers choice", "reserve" and "no reserve" so sellers feel safe also or not letting go too low.