What do these terms mean?

[HoytMan]

What do these terms mean?

CTR
CPC Revenue
CPC Impressions
CPM Revenue
Total RPM

What are some other good abbreviations to know?

 

[simon]

http://www.dnforum.com/domain_glossary.htm

 

[DomainDame]

Here's a start:

CTR = Clickthrough Rate -clickthrough rate (CTR) is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).

CPC = Cost Per Click - The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system.

CPM = Cost per Thousand Impressions - The CPM is the amount an advertiser pays each time a user views his/her ad and an impression is recorded.

Impressions = The number of impressions is the number of times an ad is displayed on Google or on sites or products in Google's ad network.

 

[HoytMan]

Thanks for the info


What is the difference between
CPC Revenue
CPC Impressions
?