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What Influences A Purchase Decision When It Comes to eCommerce

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A D

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Big Commerce put together this infographic on what influences a purchase decision ? I thought one of the interesting things was at the bottom of the graphic, the numbers regarding made in USA and made in China and how they affect purchases. I would like to see what studies were used for those numbers. What [...]

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INFORG

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Re: China versus US Made: The stated preference does not equal the revealed preference of what people actually buy. I don't doubt that they claim it has an impact, but people aren't making purchase decisions based on that "feeling", they are basing it on all of those other factors.
 
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