I KNOW Google doesn't disclose the percentage of revenue that they take from advertisers. I'm looking for a decent estimate.
Surely people have been able to estimate. For example, an advertiser may have a friend with an Adsense account, showing his friend's ads. They could compare what is paid to what is paid out.
I assume it varies a bit by industry, competition, and whatever Google may choose to do in any given month to make the most profit without losing market share.
But still, acknowledging all of that... Any estimates?
Surely people have been able to estimate. For example, an advertiser may have a friend with an Adsense account, showing his friend's ads. They could compare what is paid to what is paid out.
I assume it varies a bit by industry, competition, and whatever Google may choose to do in any given month to make the most profit without losing market share.
But still, acknowledging all of that... Any estimates?