Wanted: Service what's the best approach to this domain ?

[polish_aristocrat]

let's say you own a domain name that is a car's name, f.e FordMondeo.com or sth like that.... I am referring to a new model that enters the market soon...

so whats the best approach to develop such a domain, if you have reselling in mind, but don't want to ask directly for it?

should you do an unofficial fan page of that particular car or what ?