Originally posted by Validweb
If you have ideas you'd like to share as to what would be correct marketing, I'd love to hear them.
I wish I had all the answers in addition to my positive attitude. However, I will say this. Like any product, domain names require focused marketing in order to achive targeted sales because buyers who before proceeded with blind enthusiasm have opened their eyes and are much more cautious.
First - research. What domain name do you possess? Is it representative of a specific market? If so, are there particular companies you can identify in that market that are not utilizing the internet with a focused domain name?
Second - contact. After locating the companies in question, establish contact with their advertising executives, or with the ceo. Write a letter, and then follow up with emails and phone calls. Keep your letter simple and straightfoward. You might want to attach articles about successful domain name use to support your marketing pitch.
Third - advertise. You should use the site to sell the domain, as well as advertising on message boards, third party brokers (if you can handle the brokerage commissions), and in print media. I think a heavy emphasis on print media marketing will pay off. Most industry executives rely on print classifieds for business information, and they do read the classifieds. An advertisement in a trade magazine or newspaper will increase the sales potential of a targeted name.
Those are my thoughts for now. I hope that helps. There is no secret. Just be straightforward. If you have a short targeted name it helps immensely, but if you can convince someone of the superiority of a longer variation of a root name then you might succeed that way.
Peace
lawpal
