Why Domains cost what they do...Your Reasoning?

[cursal]

I am curious what you put in your emails, phone calls, negotiations, etc. to let a buyer know why they should buy a name.

Here are 2 from me:

1) Include information about direct navigation/type-in traffic.
2) It is wise to buy keyword domains related to your business before your competitors acquire them.

Please share if you have something positive to contribute; from the obvious to the obscure, improve or expand on other's ideas.

Post them now.

 

[katherine]

Put simply a good domain is the best business card you can get and unlike advertising it lasts forever (as long as you pay the reg fee).
It is also a question of corporate image. A mediocre name makes you look cheap while a strong domain means you are serious about your business.

 

[cursal]

Put simply a good domain is the best business card you can get and unlike advertising it lasts forever (as long as you pay the reg fee).

very nicely put Kate.

 

[GoPC]

It's the 1400 pound Donkey. (Note, NOT 400 pound Gorilla)

In other words, the COST is directly associated to the amount of effort it takes to get the donkey off of the piece of ground on which it sits.



GoPC

 

[Tia Wood]

http://www.sevenmile.com/2007-11/why-do-good-domains-cost-so-much/

 

[Biggie]

I am curious what you put in your emails, phone calls, negotiations, etc. to let a buyer know why they should buy a name.

Here are 2 from me:

1) Include information about direct navigation/type-in traffic.
2) It is wise to buy keyword domains related to your business before your competitors acquire them.

Please share if you have something positive to contribute; from the obvious to the obscure, improve or expand on other's ideas.

Post them now.

many answers can be given, but this from my point of view.

those domainers who don't HAVE to sell are in the best position.

they can be as nonchalance as they want.

they can throw out any response, and any price

at times it may even seem arrogant



it's like, you give a price or range to a potential buyer and if they don't come back with something respectable, then ...poof! next...

i'll supply whatever supporting data requested to assist the buyer, but i ain't doing that work without some kind of tender offer. unless it's previous a buyer or other close associate.

i'm always in this state of mind that i have nothing to lose if i don't sell.

prices ain't going down!

 

[H2FC]

I've found it sometimes helps to tell the potential buyer the name comes with at least 9 plus years paid up registration fees with a good registrar....mine is Moniker. I say 9 years because you're only allowed to register 10 years in advance and the name already has some time left on it before expiration. Nine years worth of registration fees is a small price to pay for a sale....imho.

This may not really matter to someone who's experienced in the domain biz, but it may matter a lot to one who may not even know how to register a name. Also be sure to tell them how simple and easy it is for them to open an account (if they don't have one) and for you to 'push' the name into their new account.

 

[Raider]

Why would anyone want to give the buyer 9 more years??? Thats 9 more years of waiting for it to drop so you can grab it again.... it's happened.

I'm with Biggedon, I let the domain sell itself, I don't believe in sweetening the deal because I think it comes across as being desperate, I usually reply with a price and if I don't hear back, its their loss and not mine.

 

[Theo]

For domains that you plan to keep for a long time while monetizing, longer registration is seen positively by Google. So it makes sense to register for more years in advance, e.g. 3-4

 

[H2FC]

Why would anyone want to give the buyer 9 more years??? Thats 9 more years of waiting for it to drop so you can grab it again.... it's happened.

I'm with Biggedon, I let the domain sell itself, I don't believe in sweetening the deal because I think it comes across as being desperate, I usually reply with a price and if I don't hear back, its their loss and not mine.

It may not be a economically feasible strategy for a lower priced name but its worked very well for me in the past for the higher value names. I don't know about anybody else but I'll gladly pay an extra $70/80 bucks to make a $1000 plus sale. :yes:

 

[WeBuyThe.Com]

you're only allowed to register 10 years in advance

I believe NSOL offers 100 year renewals unless I'm mistaken here. Anyone else?

 

[katherine]

Yes they offer 100 year registrations but technically you can only renew 10 years ahead so they will keep the money and renew as needed... But 100 years is overkill

 

[WeBuyThe.Com]

Yes they offer 100 year registrations but technically you can only renew 10 years ahead so they will keep the money and renew as needed... But 100 years is overkill

Unless you have a name making you 6 figures annually and you want to leave it behind after you expire...:smilewinkgrin:

 

[cursal]

Hey Tia,

That rocks! I'll have to get my blog post on this subject wrapped up (draft stage) and make post over yonder.

I really like this point Frank Makes:

Years ago I worked in marketing consumer electronics and we purchased full page magazine ad-space in “gamer” magazines for $15,000 for the month.. That’s one side of one page, for one-month… and that didn’t include artwork.

I see this kind of trend in Commercials on TV. Company X doesn't brand their own domain they use catch phrases, slogans, etc. Promote specials so they don;t have to hunt for it on Company X's site.

@Biggedon

I agree 100% with

those domainers who don't HAVE to sell are in the best position.

The position I feel most comfy in

---Long registrations--------
I thank you for the input/suggestion
Unfortunatly I don't agree. When a name is for sale the last thing I look for is how many years it has.
As long as it has enough time to renew I think the sale is not really affected.

 

[H2FC]

---Long registrations--------
I thank you for the input/suggestion
Unfortunatly I don't agree. When a name is for sale the last thing I look for is how many years it has.
As long as it has enough time to renew I think the sale is not really affected.

Yes, I'm will you...the length of time left on the registration means very little to me but I thought we were talking about selling to strangers or others who may be less informed on domain names and registrations....good luck to you.