Forums
New posts
New posts
Search forums
Market
Domains/Websites Wanted
.com Domain Market
gTLD Domain Market
ccTLD Domain Market
Web3 Domain Market
Third-Level Domain Market
Adult Domain Market
What's New
New profile posts
Latest activity
Members
Current visitors
New profile posts
Search profile posts
Account Upgrade
Premium Members Directory
Log in
Register
What's New
calendar
Search
Search
Search titles only
By:
New posts
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Enjoy unlimited access to all forum features for FREE! Optional upgrade available for extra perks.
Forums
Domain Discussion
Domain Industry Companies
Why Google Is Ticking Me Off!
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="ParkLogic" data-source="post: 2216223" data-attributes="member: 322544825"><p><img src="http://whizzbangsblog.com/images/easyblog_images/30069/Year2014/2e1ax_default_frontpage_20140905_google.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p>OK, I'm normally a pretty level headed guy but this time I'm going on a little rant..... Click Through Rate (CTR) and Earnings Per Click (EPC) are the mainstays of domain traffic monetisation as they are often the indicators of revenue growth or decline. For the past few months I’ve been watching a behaviour in these two metrics that I haven’t seen for a number of years. It’s clear that Google is messing with them completely.</p><p></p><p><img src="http://whizzbangsblog.com/images/easyblog_images/30069/Year2014/b2ap3_thumbnail_20140905_graph.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p>Here is an example of what I’ve been seeing in one account. As the EPC increases the CTR declines and vice versa. So let’s unpack what this is supposedly telling us. As better paying advertisers are displayed on a parked page then less people click. As soon as we have low paying advertisers then the CTR begins to increase. Give me a break…..this is complete nonsense! Until someone can show me the data on this then I'm just not going to swallow it.</p><p></p><p><a href="http://whizzbangsblog.com/component/adagency/adagencyAds/click/5/4/7" target="_blank"><img src="http://whizzbangsblog.com//images/stories/ad_agency/4/1399459278.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p></p><p>I think that there is another explanation that is a lot simpler to understand. In business, I’ve found that when you follow the money trail it usually leads you to the right answer. In this particular case I believe that the domainer's Google tag is being managed to a particular revenue level rather than maximising the revenue for them. What this also means that the domain investor is no longer receiving the true value of their traffic but rather something that is made up by the finance department inside of Google.</p><p></p><p><a href="http://whizzbangsblog.com/easyblog/recent-blogs/entry/why-google-is-ticking-me-off" target="_blank">Read More</a></p><p></p><p><a href="http://whizzbangsblog.com/easyblog/recent-blogs/entry/why-google-is-ticking-me-off" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="ParkLogic, post: 2216223, member: 322544825"] [IMG]http://whizzbangsblog.com/images/easyblog_images/30069/Year2014/2e1ax_default_frontpage_20140905_google.jpg[/IMG] OK, I'm normally a pretty level headed guy but this time I'm going on a little rant..... Click Through Rate (CTR) and Earnings Per Click (EPC) are the mainstays of domain traffic monetisation as they are often the indicators of revenue growth or decline. For the past few months I’ve been watching a behaviour in these two metrics that I haven’t seen for a number of years. It’s clear that Google is messing with them completely. [IMG]http://whizzbangsblog.com/images/easyblog_images/30069/Year2014/b2ap3_thumbnail_20140905_graph.jpg[/IMG] Here is an example of what I’ve been seeing in one account. As the EPC increases the CTR declines and vice versa. So let’s unpack what this is supposedly telling us. As better paying advertisers are displayed on a parked page then less people click. As soon as we have low paying advertisers then the CTR begins to increase. Give me a break…..this is complete nonsense! Until someone can show me the data on this then I'm just not going to swallow it. [URL='http://whizzbangsblog.com/component/adagency/adagencyAds/click/5/4/7'][IMG]http://whizzbangsblog.com//images/stories/ad_agency/4/1399459278.jpg[/IMG][/URL] I think that there is another explanation that is a lot simpler to understand. In business, I’ve found that when you follow the money trail it usually leads you to the right answer. In this particular case I believe that the domainer's Google tag is being managed to a particular revenue level rather than maximising the revenue for them. What this also means that the domain investor is no longer receiving the true value of their traffic but rather something that is made up by the finance department inside of Google. [URL='http://whizzbangsblog.com/easyblog/recent-blogs/entry/why-google-is-ticking-me-off']Read More[/URL] [url="http://whizzbangsblog.com/easyblog/recent-blogs/entry/why-google-is-ticking-me-off"]Continue reading...[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Domain Discussion
Domain Industry Companies
Why Google Is Ticking Me Off!
Top
Bottom