Why your parked income will likely decline soon, regardless of the firm you are with

[David G]

I see a lot of complaints here about low parked PPC values at various places, such as an 0.11c for a mortgage name new thread. That happens all the time from what I observe here.

One month Goldkey is considered the best by far, then it declines and it's Fabulous turn, that also goes down and Sedo is the best, then they decline too and many go with Parkingsite, next it's Namedrive, then it's Domain Sponsor, then Trafficz is the darling, then someone else, a never-ending cycle. (The above names are randomized and not based on any stats as far as the order goes).

That does not happen to me since parked income is insignficant as I have less than 1% of my names parked anyway, and that will be down to 0% soon after removing several from Goldkey today (the only one in the group I have ever used). Making new sites for them.

After you do the setup work and spend all the time needed you should expect to see the decline start soon, no matter which one you are with as it's an ongoing cycle with them all. IMO, a reason it always seem to happen is today's most popular program gets so many new domains and fame that they end up with too much inventory and lower ppc values from the provider (Google, Yahoo, etc) due to it, or are somehow treated negatively by the provider, who may be uncomfortable with a fast drawdown of his keyword inventory (that did in fact happen at Goldkey some time ago from what I understand).

The #1 firm will also likely reduce the revenue share to you as time goes by once they realize they are very popular and see lots of new business (and think they will stay at the top), making the decline happen even faster. Conversely, when they see they are now 3 or 4 they may increase the revenue share to try and get back to the top again.

Another reason for the cycle and new #1 parked sites is that say ND is #1 this month, quickly TrafficZ or another starts a new marketing program since they see they are not the most talked about and top popularity in the forums, possibly even posting here themselves or clients posting on their behalf about their good payouts, etc., that is read and works and they become #1 (but soon decline too as they all do over time).

It's way too much stress and work to keep track of it all and constantly changing nameservers and other work. I suggest you pick one parking program you feel has nice templates, easy control panel, plus good cust serv and stay with them. Another benefit of being with one firm long term is the domain has a better chance to get listed well in the Serps as time goes by. Over time your parked ppc will probably average out nearly the same or very close at all of them, except if one firm takes a bigger bite and gives less than another, which I think is the main variable but also subject to ongoing change.

 

[Dale Hubbard]

Very nicely written trader, and informative. I can see the logic of it all now. Thanks very much.

 

[marly]

True, true I Agree

We just make them rich. I got to make myself rich first, and cutting out the middle man will help alot.

Go your own ppc templates I say.

But I must stress that there is no contender for FAB's poker/casino click, they are freak'en insane.

Cheers

 

[David G]

Yes, have often heard Fabulous is a strong exception with that category. Always wonder how they do it and why the others let them dominate that niche?

 

[sherritp]

Helpful--it brings one to think about whether to optimize current sites through bouncing PPC sites or putting effort into new business. I'd prefer to have a good, stable long-term relationship and work on developing new business.

Tim

 

[Theo]

I am more inclined to think that all PPC providers are affiliated with eachother and they do the equivalent of price fixing.

The only solution would be a co-operative that is controlled by the end-people of the industry, us.

 

[carloti]

Dear Acroplex,

I agree with you on some points, the internet pub will grow year by year,
and the big players will need our domains, where they can put all the ads???
the problem is that some parking companies must share the reveune with us
in fair terms,

they made hot milions of bucks and we serve them sharing a little..and they
want more and more and more and more and...finally one day we will get below 1 cent!

 

[fatter]

I think if google gains any more usage then not only parked revenue will decline but add revenue from sights also. if you are the only player in town you can pay what you want, it is better to have 2 or 3 big dogs like yahoo, google and microsoft all bidding for our traffic

 

[WhoDatDog]

Never worry about PPC income. Eventually, it all comes down to conversion. If you have targeted traffic (Type-ins) then you will always be able to find affiliate programs....and you can put up your own banners. Or, you could sell something yourself. PPC is the most over-rated and most worried about topic in the industry today. It really doesn't matter....it's bonus money. You can make about 50 times as much by selling names to end-users. People who sell their legitimate revenue names for a few years earnings are the biggest fools on the planet...they are making others rich. A domain price that is determined by PPC is the absolute lowest the domain should be selling for.....everyone with the great names knows that. Type-In traffic is golden, and you never have to worry about what the search engine people are doing.

 

[international]

People make the mistake of thinking that PPC is some kind of science, Its not. Its full of people spending money on ads and other peope clicking them! No science in that.

Parking providers, provide an aggregation service, they negotiate the rates that most people with few or even a lot of domains will never see with the PPC giants. They exist because there is a need.

As far as a co-operative, it might well happen. But I think that is a LOT of work and someone has to take a big risk on it. + Dont forget that a lot of parking companies own big portfolios themselves, therefore would have a say.

As far as affiliates go, if you can be bothered - fine. Personally, I would rather be spending my time enjoying my PPC earnings than sat in front of a computer building and uploading templates. Affiliates I have seen turn amazing profits, but the model is usually sporadic/short lived unless its a quality generic/typo.

I agree tho, if you want to make the most of your domain - you will build a business behind it. More reason to buy the names that relate to your interests.

As PPC companies go, we all have our gripes, but they have problems too... its not all plain sailing. Any CEO of a parking service would rather see you on his/her parking service at a lower rev share (for them) than on someone elses.

 

[carloti]

Never worry about PPC income. Eventually, it all comes down to conversion. If you have targeted traffic (Type-ins) then you will always be able to find affiliate programs....and you can put up your own banners. Or, you could sell something yourself. PPC is the most over-rated and most worried about topic in the industry today. It really doesn't matter....it's bonus money. You can make about 50 times as much by selling names to end-users. People who sell their legitimate revenue names for a few years earnings are the biggest fools on the planet...they are making others rich. A domain price that is determined by PPC is the absolute lowest the domain should be selling for.....everyone with the great names knows that. Type-In traffic is golden, and you never have to worry about what the search engine people are doing.

thats right,
a price/earnings of a domain ppc should be at less 20 to 25 times.
a domain return 1000 usd/year should have at less a value of 20.000 to 25.000 USD

 

[fatter]

thats right,
a price/earnings of a domain ppc should be at less 20 to 25 times.
a domain return 1000 usd/year should have at less a value of 20.000 to 25.000 USD

I would sell most of my parked domains for ten years earnings, although they are parked i dont think there is any such thing as pure typeins because even parked domains get some se traffic, some more than others. definately would sell most for 20 years revenue

 

[carloti]

I would sell most of my parked domains for ten years earnings, although they are parked i dont think there is any such thing as pure typeins because even parked domains get some se traffic, some more than others. definately would sell most for 20 years revenue

Yes, but you must consider the growing prices day by day for domains,
today domain prices is not like 2003 prices and 2003 not like 2000...

the buyer of 10 years price/earnings will get your reveune+value growth