Without Wikipedia, I don't think Wiki would have 1/10th of the name recognition as it does today.
I also think that price was a poor deal for the buyer, but time will tell. The name has a lot of potential but development is still a risky proposition, because it simply might not live up to the potential of the name.
And in this case, the amount of interest (money you could have made just sitting on the investment) on 3 Mil. puts you in the hole every day a bare minimum $427. That's difficult to deal with right out of the gate.