would it help if I went to school to understand it? or in the end is it about how much money you have? since you can advertise in local newspapers, search engines (ppc), websites, offline marketing - coupon mail-outs, flyers, etc.. you can get customers from these ways but it depends on how much money you have to spend, your product, price and if people notice your advertisement. If I was to go to school and understand marketing what more could I learn?