Domain Name Wire Would this incentivized auction model work in the domain name business?

[DNW]

Company pitches a model that provides an incentive to place bids. Picture this: you’re bidding in a domain auction. It goes on for hours, and you end up capitulating to some other domain investor. But you don’t walk away empty-handed. That’s the idea behind GBM’s auction model. The company’s auction technology incentivizes people to bid […]

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[D Haynes]

I like the idea of paying as you bid to root out shill bidding. Would work better if they allowed a credit card on account that was charged and refunded so you didn't have to have any cash preloaded into your account.

I don't see how it would get higher auction prices for domain names though.