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Business Editors/High-Tech Writers
BOSTON--(BUSINESS WIRE)--May 19, 2003--The Yankee Group report, "Long-time European Internet Users Are First in Line for Broadband," presents the results from its European Online Survey, which explores how European consumers are using the Internet and how the use of broadband is developing.
Key findings include
-- Broadband users spend much more time online that narrowband users. This heavy use gives service providers more opportunity to upsell them new products, features, and applications.
-- Broadband behavior is not radically different from narrowband for the core Internet applications. Both groups saw e-mail and search as the most important applications.
-- Rich media use is significantly higher among broadband subscribers, but the majority of use is unlicensed file downloading and audio streaming. Providers must therefore work urgently to encourage legitimate services to develop, thereby improving the potential for generating additional revenue.
-- Researching products and services is now one of the most popular online tasks. European consumers (broadband and narrowband) turn to the Web the way North American consumers do when planning new purchases. There is a clear opportunity here for providers to help consumers to find what they need--and earn money from it.
"Broadband service providers (BSPs) should continue to focus on increasing adoption rates by promoting self-provisioning, boosting customer support, and launching tiered pricing," says Graham Finnie, Yankee Group Broadband & Media Europe director. "Longer term, however, we believe BSPs will have to decide what kind of service providers they want to be. We conclude that there are three potential directions that European BSPs can pursue, ranging from Tier 1 broadband platform providers to niche broadband players to utility access providers."
BOSTON--(BUSINESS WIRE)--May 19, 2003--The Yankee Group report, "Long-time European Internet Users Are First in Line for Broadband," presents the results from its European Online Survey, which explores how European consumers are using the Internet and how the use of broadband is developing.
Key findings include
-- Broadband users spend much more time online that narrowband users. This heavy use gives service providers more opportunity to upsell them new products, features, and applications.
-- Broadband behavior is not radically different from narrowband for the core Internet applications. Both groups saw e-mail and search as the most important applications.
-- Rich media use is significantly higher among broadband subscribers, but the majority of use is unlicensed file downloading and audio streaming. Providers must therefore work urgently to encourage legitimate services to develop, thereby improving the potential for generating additional revenue.
-- Researching products and services is now one of the most popular online tasks. European consumers (broadband and narrowband) turn to the Web the way North American consumers do when planning new purchases. There is a clear opportunity here for providers to help consumers to find what they need--and earn money from it.
"Broadband service providers (BSPs) should continue to focus on increasing adoption rates by promoting self-provisioning, boosting customer support, and launching tiered pricing," says Graham Finnie, Yankee Group Broadband & Media Europe director. "Longer term, however, we believe BSPs will have to decide what kind of service providers they want to be. We conclude that there are three potential directions that European BSPs can pursue, ranging from Tier 1 broadband platform providers to niche broadband players to utility access providers."
