What are "TYPE-INs"

[bidawinner]

Type-in domains are domains(words/phrases) that get traffic from people actually TYPING-IN that word or phrase into their URL address bar.

Type-in domains are usually more expensive because they never need advertising, they dont need to be placed in a search engine in order to receive traffic.(visitors)

Generally speaking the best Type-in domains are generic one words like :

Cars.Com
Music.com
Posters.com
Movies.com

etc..these are high profile examples which receive hundreds if not thoasands and tens of thosands of visitors each day from people "typing-in" those types of domains in their webbrowsers URL address bar.

Many people confuse traffic that has been "branded" as type-in traffic, when in fact that is "branded" traffic; meaning if that company was to ever close it's website that faux type-in traffic would dryup over time.

Traffic will NEVER dry-up on a domain like Music.com even if there is no website people wilol continue trying that address.


The largest advantage for Type-in domains are you do not have to pay for placement in the Search engines nor do you have to invest in "optimising" your web site for the search engines because you dont need the search engines for traffic (if you so choose to ignore the se's)



Type-in traffic trickles down from the .com to the .nets to .us, .info etc..

This is why you see investments in the new extensions for the top generic domains in those new extensions, Music.com may cost you 400k while Music.biz you might be able to get for 3K (date-april-2003)

 

[bidawinner]

One way to get a rough idea of the number a type-ins a domain may receive is to got to

http://inventory.overture.com/d/searchinventory/suggestion/

search for "music.com"

you see 96,000

That number represents "roughly" the number of times "music.com" was searched for on the overture search engine for the previous month.


IMPOTANT: this is only a tool


It should only be used to get a rough idea of possible type-in traffic.

Some of the problems are first of all why didn't those 96,000 searchers simply"type-in" Music.com in their web browsers address bar ad go directly to the web site at music.com ! ; instead of searching for it on the search engine overture.

 

[Zoobar]

Originally posted by bidawinner
why didn't those 96,000 searchers simply"type-in" Music.com in their web browsers address bar ad go directly to the web site at music.com ! ; instead of searching for it on the search engine overture.

To safely check the contents of the website. In other words, Is it a PPC?

 

[TurNIC.com]

Use overture.com vey carefully. Pay a very good attention to the name itself. Use other sources to check whether the results you have got from overture really make sense. Check google.com search numbers. Look at the websites that come in the first page. Search what comes for similar keywords in google. Develop your own search methods with time.

The black bar number (results when you write down your word with extension) could be exact or much higher when you actually redirect your traffic and see the exact results depending on the name. Especially for 3 letter .coms the reallife number is generally very high than the number you got from overture black bar.

Also pay a good attention to the name and try to get idea whether this is a semitype-in (Circa 2003 SAF) or real type-in. Semitype-in is the type-ins when a person first found the name from a search engine and then later days he just write it to the browser instead of searching from the browser. If a name has no website but redirected to PPC page, most of the total type-ins is actually semi-type ins. Semi-type ins could easly evaporate with time.

SAF
Open your DNF $s

 

[mole]

Originally posted by bidawinner
Many people confuse traffic that has been "branded" as type-in traffic, when in fact that is "branded" traffic; meaning if that company was to ever close it's website that faux type-in traffic would dryup over time.

Nature vs. Nurture

 

[UnusedDomains.com]

great thread guys. THanks.

 

[carmonle]

Thank you for the thread and the semi type-in vs. real type-in explanation

Eran