The value in that domain is developed. I own a few reasonably big online games sites, Craziness.com and URGames.com. Between them they get about 450,000 uniques a month currently, mostly from the 'developing' world. Still they make me around $2500 a month. Getting to the top of Google in the US for cooking games could bring the 2,240,000 people who search for that exact term (source: adwords keyword tool set to exact and US only). Further a lot would turn into repeat visits. Lets say, very conservatively it can bring the same revenue per visitor as I do - bearing in mind most of my traffic is from places like Thailand, Indonesia, Turkey and Brazil rather than the USA - if they got half those searching visiting their website that would be roughly three times the amount I make per month, so $7500. That's $90k a year. Google loves exact matches in .com for search terms, they just need to invest in a good SEO company or a employ a few people to do link building for them. They clearly can afford to do that. My guess is they can get the domain to pay for itself within 18 months if they get started doing SEO now.