all businesses care about is PAGE ONE and if they can get page one with a .com or a .us or a .org, they'll pay for it, and in the big picture, the .com is not worth as much as most people estimate now, the same word .us or .org or .net can be put on page one just as easy, so unless a business wants to brand a .com, there's not as much interest in them, companies own their name .com and if it's a trademark, they got them back from squatters, years ago the .com was king in keyword acquisition, but more businesses are learning, other TLD's can accomplish the same thing, organic keyword serp position. So .com is important, but it's not the 'king' as most claim, the top seo/sem guys in corporate america will just as soon acquire a .net or .us at a fraction of the price than shell out way more for the .com, especially when they know they can accomplish the same thing with a .us or .org or a .net and even a hyphen. So, .com is nice, but in seo/sem it's not that important anymore, IF, you really understand how to manipulate serps.