A question about main website language

Victoria_1

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Hi! I plan to do an online store for clients in the UK, France and Germany, and acquire a domain within the EU zone. I want to build my store multilingual. Which language should I choose as the primary for my website?
 

Furquan

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Hi! I plan to do an online store for clients in the UK, France and Germany, and acquire a domain within the EU zone. I want to build my store multilingual. Which language should I choose as the primary for my website?
Why not just have multilingual website?

If it's not an options then I definitely go with English.
 

VortexAlpha

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I would definitely recommend that you put English as a primary language in your store, as it's universal and many people will understand it so it's the best choice for reaching a wider audience. It's a good idea to put other languages as well, as you will expand to other markets, but English should be the default one.
 
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