Actually saw a dot .CO commercial on TV last night.

[Gerry]

I try to catch House Hunters International and Holmes on Homes on HGTV. Good stuff. Entertaining but also very good information, especially Holmes on Homes.

Last night, I saw an Overstock dot com commercial/announcement that was rebranding itself as O.co. That was what the entire commercial was about...a spokesperson announcing the new O.co.

Does that make me a bigger fan of .co? Eh, not really. Most of all, big names like that can run the risk of pumping big money into a major advertising campaign.

 

[katherine]

Much ado about a URL shortener