closed Advice? PrintableCoupons.Com - Pending SEDO offer of $75,000

[james2002]

If you got your own "very strong" and unshakable ideas, what is the point of creating this thread to get other people's opinions.

 

[Zurio]

If you got your own "very strong" and unshakable ideas, what is the point of creating this thread to get other people's opinions.

I knew there would be a fair mixture of opinions. Generally when that happens, you can assume the top and bottom end could be factored out. The sweet spot is someplace in the middle.

When the very first response was that it as a "Lame Domain"... it set a tone that turned up the discussion quite a bit. I didn't anticipate that at all.

I love the conversations that followed. They give me great insight into the domain after market.

I've discovered that some people look at domains as a business in and of itself, and for those people they can only guess the value of a domain to those outside the domain business. For "Domainers", this means they can earn income from advertising, blog or native content along with affiliate links. But for somebody who is actually in a business that relates to the domain itself, the domain is a huge game changer.

For example, I saw on your site your minimum offer for CurrentNews.Com and for HealthSupplements.Com are both $100k each. That's $25k more than my domain was offered. If we used the criteria a lot of members here have, they would consider $75k to be a respectable offer for both of your domains too. But if you were a small supplements company looking to make a splash in that business, it would be worth at least that or more because even a modest TV / Radio / Print ad could make it a household name.

That said, an outsider to that industry will not earn enough in banner ads and such to justify the price. For example, some said that because my domain earns only $1500 per month off of the Google Park Page, that $75k would be 4.2 years x revenue... so that justifies the price... nothing more. What that doesn't factor in is that domain value has nothing to do with it's current revenue, but it's potential revenue for somebody in the actual industry who actually develops it.

When I look over the posts from those who know my industry (some in private messages) , I got the answer I wanted. From them the consensus was clear. They all agree that $75k is way too little.

 

[james2002]

I knew there would be a fair mixture of opinions. Generally when that happens, you can assume the top and bottom end could be factored out. The sweet spot is someplace in the middle.

When the very first response was that it as a "Lame Domain"... it set a tone that turned up the discussion quite a bit. I didn't anticipate that at all.

I love the conversations that followed. They give me great insight into the domain after market.

I've discovered that some people look at domains as a business in and of itself, and for those people they can only guess the value of a domain to those outside the domain business. For "Domainers", this means they can earn income from advertising, blog or native content along with affiliate links. But for somebody who is actually in a business that relates to the domain itself, the domain is a huge game changer.

For example, I saw on your site your minimum offer for CurrentNews.Com and for HealthSupplements.Com are both $100k each. That's $25k more than my domain was offered. If we used the criteria a lot of members here have, they would consider $75k to be a respectable offer for both of your domains too. But if you were a small supplements company looking to make a splash in that business, it would be worth at least that or more because even a modest TV / Radio / Print ad could make it a household name.

That said, an outsider to that industry will not earn enough in banner ads and such to justify the price. For example, some said that because my domain earns only $1500 per month off of the Google Park Page, that $75k would be 4.2 years x revenue... so that justifies the price... nothing more. What that doesn't factor in is that domain value has nothing to do with it's current revenue, but it's potential revenue for somebody in the actual industry who actually develops it.

When I look over the posts from those who know my industry (some in private messages) , I got the answer I wanted. From them the consensus was clear. They all agree that $75k is way too little.

I believe you have already made up your mind that the domain is worth more than the offer $75 K and even if 100% of domainers were against you, you would not change your mind. That's my point. People can have their own opinions but no point of starting a thread if you already made up your mind.

 

[Zurio]

I believe you have already made up your mind that the domain is worth more than the offer $75 K and even if 100% of domainers were against you, you would not change your mind. That's my point. People can have their own opinions but no point of starting a thread if you already made up your mind.

Not exactly. In spite of the handful of people who are not familiar with the coupon business, I truly did get exactly the advice I wanted. The advice from those who do know my industry was that it was worth far more. I did take their advice, and I did not take the offer.

Everything else here was just great conversation and a true education as to the way a lot of people buy and sell domains.

 

[JB Lions]

This thread was interesting to me as well as someone who recently caught the domaining bug but with some experience with coupons.

There are literally a "million different possibilities . com" and people can run their usual formulas with how to get a price, revenue x years, CPC, exact match searches and throw in whatever else you use. But sometimes that will only take you so far. If somebody had some major sewing term .com you could run your formulas, come up with a number but if there is somebody that actually knows the topic/market on top of that, their insight would be a little better.

On top of that, since the $1500 was used and 4 years of revenue was $72,000 on some parked page. Ok, let's say they throw something up, something the search engines can grab and they start making 4 x that amount per month. So now that site is making $72,000 a year and if you use 4 x revenue, we're now looking at $288,000. Depending on how well you build it out, obviously that revenue can be very different. If you make it the authority site on printable coupons, a good quality site, $72,000 would be peanuts. Or you you throw up the typical domainer type landing site, it'll make more than it's making just parked.

I think the person who first bid $75,000 actually probably knows a lot about the possibilities and knew they would get a steal at that price.

 

[Zurio]

It has been over 2 1/2 years since my original post asking for advice. This post is just an update to the rest of the story.

Quick recap. I got a decent offer, but I wondered if it was worth even more. Some felt I should take the offer... while others who were familiar with the coupon market felt I should hold on for bigger offers.

As you may guess, when Groupon started making headlines, the demand for good coupon domains exploded. Offers continued to climb to many times the original offer. In October of 2012, I finally accepted an offer several times larger than the original offer.

It wasn't easy turning down the original offers, but I want to thank the members of this site who understood the dynamics of the coupon marketplace and offered me the feedback that ultimately made passing those smaller offers down easier. It was a fun ride. I've never intended to be a domain investor, but as it turns out, I accidentally became one because I happened to buy a ton of coupon domains over 16 years ago, when they weren't worth beans.

Now, I need to decide if/when I'll sell some more.

 

[Tia Wood]

Congratulations!! Nice story.

I love printable coupons so personally I'm hoping the new owners will develop it out.

 

[Theo]

So you're saying someone paid a multiple of $75k to park the domain? Right.
No record of a sale anywhere.

Save a tree - keep your coupons as PDF files.

 

[Zurio]

Yes. It was a private sale. You will not find any public record of it.

 

[DigiNames]

I was curious as to why someone was replying to this old thread, and was pleasantly surprised to find your update. Thanks for posting it, and congrats on what sounds like a very nice sale.

 

[jstewart]

Err..Old Thread..Nevermind

 

[Zurio]

Thanks.

As I said, I'm not a domain investor, so I didn't know what to do. I'm glad I took the advice of some of the members of this forum because holding out was clearly worth it.

It wasn't easy turning it down, and it only got harder a few months later when Goupon and the coupon market exploded and keyword bids went through the roof, raising appraisals on sites like Estibot to nearly $400,000.

I missed my window to sell at the peak of the keyword craze... But I found an honest broker and we found the right buyer for a fair price.

I'm still on the fence about selling some of my other domains, but I've learned quite a bit from my venture into the domain market, thanks in part to reading sites like this and domainsherpa.

I still have more than a hundred coupon domains, including some strong ones like:

CouponsOnline.com
BabyCoupons.com
CasinoCoupons.com
ShoppingCoupons.com

 

[amplify]

Way to wake the dead when Hope (CureCancer) and I bumped heads.

In the end, I'm happy you got more than 75k.

Where's my 15% commission?