This is a brief introduction to a research article which represents a detailed analysis of the Aftermarket Domains Resale Channel. It was authored by Dan Warner. It doesn't specifically address domain traffic as the article is about Retail Domain Sales. Specifically retail sales between $300 - $5,000
Aftermarket Domains are Rare Assets
The potential list of meaningful domains using a .COM extension that are available for new registration is becoming extremely limited. This is further exacerbated by the continual marketing of .COM domains on every taxi cab, billboard and television advertisement. Realistically the result is a commercial world of domains heavily skewed towards the .COM influence. In contrast the domains that are already registered, "Aftermarket Domains" are rare assets. These assets continue to appreciate and a robust need for these domains (primarily .COM) has developed. New businesses need to be created, distribution channels need to be drastically expanded, and technology needs to be developed. Before any of those things can happen the market must first be critically examined and restructured to rectify the conflict of market forces that are disabling the open market from growing naturally.
Value Chain Analysis
This document offers a unique view of the aftermarket domain sales value chain. The benefit of understanding the value chain is gained by achieving a deeper appreciation of the complexities represented in the market. Market forces, personal interests, established norms and primed biases are all influential when a market is formed and maintained. However, there are hiccups along the way that retard growth, cause inefficiencies, and can permanently handicap the industry. Business online is similar to but not the same as traditional business. With that realization come the pitfalls of assuming previous norms and biases as also being true online.
This document is intentionally segmented. Each segment does not tell the whole story. The document is meant to be read completely to understand the full discourse. Once the full document has been read it is highly encouraged to discuss, challenge and expand on the thoughts it contains. Its purpose is to stimulate discussion at a deeper level than private commercialization.
Most thought in business is focused on how products and businesses can be developed but â What is the best way to develop the industry?
Full PDF Article: http://www.aftermarketdomains.com/docs/Aftermarket_Domains_Value_Segmentation.pdf
Aftermarket Domains are Rare Assets
The potential list of meaningful domains using a .COM extension that are available for new registration is becoming extremely limited. This is further exacerbated by the continual marketing of .COM domains on every taxi cab, billboard and television advertisement. Realistically the result is a commercial world of domains heavily skewed towards the .COM influence. In contrast the domains that are already registered, "Aftermarket Domains" are rare assets. These assets continue to appreciate and a robust need for these domains (primarily .COM) has developed. New businesses need to be created, distribution channels need to be drastically expanded, and technology needs to be developed. Before any of those things can happen the market must first be critically examined and restructured to rectify the conflict of market forces that are disabling the open market from growing naturally.
Value Chain Analysis
This document offers a unique view of the aftermarket domain sales value chain. The benefit of understanding the value chain is gained by achieving a deeper appreciation of the complexities represented in the market. Market forces, personal interests, established norms and primed biases are all influential when a market is formed and maintained. However, there are hiccups along the way that retard growth, cause inefficiencies, and can permanently handicap the industry. Business online is similar to but not the same as traditional business. With that realization come the pitfalls of assuming previous norms and biases as also being true online.
This document is intentionally segmented. Each segment does not tell the whole story. The document is meant to be read completely to understand the full discourse. Once the full document has been read it is highly encouraged to discuss, challenge and expand on the thoughts it contains. Its purpose is to stimulate discussion at a deeper level than private commercialization.
Most thought in business is focused on how products and businesses can be developed but â What is the best way to develop the industry?
Full PDF Article: http://www.aftermarketdomains.com/docs/Aftermarket_Domains_Value_Segmentation.pdf
