izopod said:
A9.com sounds like a "beta" site. I can't see them branding "A9"
into a search engine when they could just as easily brand "Amazon Search". When they have everything "figured out" it will probably point back to "Amazon.com" (is my guess).
To be honest I see no reason why they should / will change to AmazonSearch.com, A9.com is a far more brandable than AmazonSearch.com. Whoââ¬â¢s going to bother typing AmazonSearch.com? Sure, it will get a few type ins, but if people have to type that many letters in theyââ¬â¢ll just go to Google instead. Theyââ¬â¢ll probably use AmazonSearch.com as a supporting domain, to point back at A9.com.
Obviously the best domain for their SE would be AS.com ââ¬ËAmazon Searchââ¬â¢ but A9.com is not a bad alternative. While I agree that A9.com will be integrated to a certain degree into Amazon.com I can't see results being displayed there, rather integrated with A9.com. I think, if they intend on taking on the SE giants like Google and Yahoo then ââ¬ËAmazonââ¬â¢ and ââ¬ËA9ââ¬â¢ need to be two, clearly separate and distinct sites.
As far as branding goes, well, not many companies do it better than Amazon ââ¬â Iââ¬â¢m sure branding A9.com will be no problem for them.
Just my 2 UK pennies worth, will be interesting to see what actually happens.
- Rob