Originally posted by beatz
the point is paid appraisals are a scam as there is no such thing as a professional appraisal - we all know it and we don't have different opinions on that i'd believe.
Hi Beatz,
I wish I could agree with you, because Appraisals are not a major portion of our revenue, but they are a big portion of what we spend our time on.
I think that you're making two mistakes:
1) Overestimating the average person's knowledge of domain names, and
2) Assuming that all appraisal firms are alike.
1) Most people don't even know that domain names can be sold, let alone for how much. If we had the time and resources to send appraisals to every seller that lists domains with us, and every buyer who makes a bid, we'd sell 10 times as many domains.
SELLERS: Sorry, but many sellers have not realized that the domain market has changed from the late '90s (outside the US, the change has been less dramatic)-- peruse the asking prices for domains on Great Domains, AN, eBay, whatever, and it is quite obvious that most sellers do not have a good idea of what their domain is worth.
BUYERS: As for the buyers, they usually don't know anything about type-ins, Overture searches, search engine optimization, branding, traffic diversion, and other factors that make domains valuable or not. Any seller who has tried to market to a company knows that all of these things must be explained before the company realizes that domain names are a profitable investment. As a third-party, recognized expert, SEDO is in a much better position to convince them than the seller.
2) I'll agree that many appraisals aren't worth anything. But you're attacking the wrong guys. Your energy is better expended attacking scam sites that just generate random values (eg, AllForDomains.com) or use automated appraising software (GD, AN, Nameboy, and an infinite number of small sites reselling...)
In contrast:
- All Sedo appraisals are individually researched.
- Our methodology is based on a year of empirical research for one of our founders' Master's thesis
- Our database includes more _current_ sales values than anyone else.
- Our international and foreign-language appraisals are always done by a native speaker and someone with experience in the local market.
- Since appraisals are not the major part of our business, we can afford to hurt a few sellers' egos (and lose the repeat business), while appraisal-only companies inflate values to make sure that the customer comes back.
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Perhaps most importantly, a Sedo appraisal is not just a figure. It's a 3-4 (standard) or 6-10 (premium) page report explaining what goes into the domain's valuation. When appropriate, our premium appraisals will even recommend potential buyers, marketing strategies, potential TM conflicts, potential usagses, etc.
And they are accurate... (see my next post)