No, the new rich are not more frugal. The old rich drive Ford explorers, the new rich drive Range Rovers. Having run high end retail throughout the country, I can tell you that people in new rich states (California, Florida, Vegas, Arizona) are much more free with their money than people in the older money states such as mid to upper atlantic region.
The amusing thing is how he gets cheesed off when his battle plan isn't working out.
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