7 figure name totally! Imagine owning the state of California on the internet. Shrewd developers and PR people could help a name like this recoup tens of thousands if not hundreds of thousands of dollars per year in advertising revenue.
I know people are going to say, yeah but how many years and not a good ROI. The fact of ownership is it's own ROI to a future owner in a resale later on down in the road. In the meantime, enjoy a hell of a nice payday.