Yes, it's true: the Internet has become widely used by the younger generations, not just teens but the well-educated city-dwellers in their 20's. However, it more or less follows the line of Japan in that MOST users are using an interface written TOTALLY in their mother tongue, i.e. CHINESE.
I have also explained in another thread here quite a while ago that even for those who KNOW English, they surf in Chinese; and for those who surf in English, THEIR ENGLISH is very different from ours. So when you think a certain word is generic enough, it could be total stranger to them.