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Immoral.... no doubt. Illegal? Well, the lawyers could probaly argue either way. Measuring traffic is trivial for a registry (they don't nead EXACT visitor counts, just to know the difference between a 1k and 10k and 100k visitor/day site). And of course, they could always argue that they are really charging based on some hidden forumla that balances brandability, shortness, and whatever other BS to determine your price. Of course it *should* be illegal, but think of how much in legal fees you could afford if you owned every .com, and could charge the 50 million residents whatever you wanted in yearly lease fees, on a resident-by-resident basis.
I don't think there is a big issue with dot com. Corporate America could hammer Verisign back into the Stone Age with the the clout that would undoubtedly lined up to slap them down.
The problem comes with dot biz and dot info. How many companies with serious resources own these?
How on Earth can they argue the that can charge on Brandability when it is your Brand they are talking about. The legal genius who thought that one up defies any efforts at comprehension!