Seraphim, I suggest you review the following:
Bank of America:
- largest U.S. Bank
- $160 BILLION Revenue
Mobile website: BofA.mobi
-launched BofA.mobi in May 2007
-advertises BofA.mobi online, in print, in their banks, and in commercials
Outcome: BofA.mobi gained 500,000 active mobile customers in 6 months
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-28-2007/0004712895&EDATE
NOKIA (.mobi founder)
-5th most valuable global brand in BusinessWeek's Best Global Brands
Mobile website: NOKIA.mobi
Outcome:
"130 million page views per month on NOKIA.mobi---much more than what they get at NOKIA.COM."
http://www.dnforum.com/post48-post-1376270.html
BTW - NOKIA has launched and is marketing 7 dotMobi sites
ESPN
Mobile Website: ESPN.mobi
-Advertises online and on tv
Outcome:"ESPN is seeing extraordinary growth on their mobile site. In fact on some days they are getting more visits to mobile pages related to the NFL then they are to the PC site."
http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20080107/FREE/420798726/1012/FREE
Smirnoff
Mobile Website: Smirnoff.mobi
Outcome:
http://www.mobiadnews.com/?p=1288
Zagat
Mobile Website: zagat.mobi
-Advertises in subways, taxis, in print, and on tv
Apple recently launched an iPhone commercial that features this .mobi...
http://movies.apple.com/movies/us/a..._the-great-thing_tv_ad_20080207_r560-9cie.mov
You get the point...
Seraphim, call'em all up and interview their Marketing Directors and report back to us....
Banking
Bank of America - BofA.mobi
Wachovia - Wachovia.mobi
Deutsche Bank (Germany) - Deutsche-Bank.mobi
Barclays (UK) - Barclays.mobi
La Caixa (Spain) - LaCaixa.mobi
Standard Bank (South-Africa) - SBcell.mobi
UniCredit Group (Italy) - UniCreditGroup.mobi
Kreissparkasse Stade (Germany) - Ksk-Stade.mobi
ANZ (Australia) - ANZ.mobi
Financial Services
Fidelity.mobi
Ing.mobi
AXA.mobi
Insurance
StateFarm.mobi
Allianz.mobi
Allstate.mobi
Automotive
Ferrari.mobi
BMW.mobi
Rolls-Royce.mobi
FordCA.mobi (Ford Canada)
VolvoCars.mobi
JaguarXF.mobi
Opel.mobi
Maserati.mobi
Hotels
Marriott.mobi
Hilton.mobi
DoubleTree.mobi
Airlines
Iberia.mobi
Spanair.mobi
SAS.mobi
AirFrance.mobi
Transportation
Amtrak.mobi
AAA.mobi (American Automobile Association)
Thalys.mobi
Castrol.mobi
Sports
ESPN.mobi
NBA.mobi
WNBA.mobi
UFC.mobi
Formula1.mobi
Magazines
Time.mobi (Time Magazine)
BusinessWeek.mobi
CNNMoney.mobi
Beverages
Smirnoff.mobi
Entertainment
Fox.mobi
TBS.mobi
HSM2.mobi (Disney's High School Musical)
USANetwork.mobi
NGC.mobi (National Geographic Channel)
Marvel.mobi
Spiderman.mobi
Internet
MSN.mobi
GoDaddy.mobi / TDNAM.mobi
Netsol.mobi (Network Solutions)
Technology
Cisco.mobi
TexasInstruments.mobi
News
FoxNews.mobi
ABCNews.mobi
AlJazeera.mobi
Newspapers
TheSun.mobi
TheTimes.mobi
Guides
Zagat.mobi
Mobile Operators
T-Mobile.mobi
Three.mobi
Vodafone.mobi
TIM.mobi
Orange.mobi
ChinaMobile.mobi
Mobile Manufacturers
Nokia.mobi
SonyEricsson.mobi
Telecommunications
Ericsson.mobi
3Skype.mobi
Weather
Weather.mobi (The Weather Channel)
Cities, States & Countries
Frankfurt.mobi
Dublin.mobi
Barcelona.mobi
Helsinki.mobi
InformNY.mobi (New York State Department of Transportation)
Clothing
Polo.mobi
BenettonPress.mobi (United Colors of Benetton)
Lacoste.mobi
Airports
Schiphol.mobi (Amsterdam)
NGO's
WWF.mobi (World Wildlife Fund)
SalvationArmy.mobi
Nokia developed & is marketing 7 dotMobi sites:
1.) Nokia.mobi
2.) forumnokia.mobi/
3.) mosh.nokia.mobi/
4.) NokiaforBusiness.mobi - By the way..this dotMobi site arrives preloaded as the default in several NOKIA phones in Europe.
5.) s60.mobi
6.) Medeo.mobi
7.) Vertu.mobi
.mobi uses the same technology on mobile phones as .com uses on computers