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Does Length Really Matter ?

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dcristo

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Dirty jokes aside ... :lol:

Does the length of the domain name really matter if it's highly descriptive, three words, and has a decent search count ? For examples sake say about 23-25 characters not including extension.

Has anyone got a decent price for a descriptive lengthy domain ? If you did was it based on type-in traffic or just the name value ?

Cheers
 

CyrusL

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As a customer, I don't really want to type in 25 characters to get anywhere on the internet. I'm lazy, have a short memory span, and likely to make a typo. That's just anecdotal evidence though.

As a domainer, a cursory review of dnsaleprice.com combined with overture scores and bid prices reveals that yes, length does matter.
 

RustyK

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Its not the length that matters ... its how you use it.

And in this case, depending on the flow of the words and not pass 10-12 letters I say. I've gotten a few acceptable offers for some 3-word domain names. example: HawaiiRealEstateAgent dot com
 

dcristo

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Its not the length that matters ... its how you use it.

LOL, but your just parking HawaiiRealEstateAgent dot com ?

I knew I was just asking for it with the first comment.
 

RustyK

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actually its not mine. I just used it as an example for length. I didn't want to give out any of my names. That dn system that cyrus has given is good too.
 

fatter

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I think teens and elderly are more apt to type in 3 worders I have a few that do really good but shorter is better
 

GT Web

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for search engine traffic: usually no

if you want viral traffic and for your site to really take off: yes

think about it:
digg.com (4 characters)
google.com (6)
ebay.com (4)
yahoo.com (5)
baidu.com (5)
amazon.com (6)
myspace.com (7)

etc.
 

whitebark

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One of the first domains I sold anywhere was three words, 26 characters long and a .ca - $XXXX. Of course a pr6 revenue generating website never hurts, and that goes to what GTWeb mentioned - the search engines don't much take notice. Most internet searches are multiple word ones anyways.
 

Biggie

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Dirty jokes aside ... :lol:

Does the length of the domain name really matter if it's highly descriptive, three words, and has a decent search count ? For examples sake say about 23-25 characters not including extension.

Has anyone got a decent price for a descriptive lengthy domain ? If you did was it based on type-in traffic or just the name value ?

Cheers

length only matters to those who prefer short domains.

when you have a string of choice keywords, they can be quite marketable.

I recently sold a "4 word" domain at Sedo for over $2K

but I love resellers who hate long domains ;)
 

GoPC

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for search engine traffic: usually no

if you want viral traffic and for your site to really take off: yes

think about it:
digg.com (4 characters)
google.com (6)
ebay.com (4)
yahoo.com (5)
baidu.com (5)
amazon.com (6)
myspace.com (7)

etc.

The thing that these domain examples you gave have in common is Millions of Dollars in Advertising and Marketing.

Nobody in their right mind would type in GOOGLE had it not been branded.

Length and generic names are trumped by marketing every time.

TheWomensGolfSchool.com gets a TON of traffic despite its length. Not because women like them long, but because the domain and the business behind it is well marketed and branded.

So the question REALLY is, for "Direct Navigation" is shorter better?

Resoundingly yet for "shotgun" thinking and surfing.

But consider this... Parking pages are getting to be SOOOO prominent on the Internet that even novice surfers know one when they see one. Polls show that an increasing number of users will make a conscious effort to BACK OUT of pages that are obvious parking pages and avoid them like the digital spam mail they really are.

Consider also... short, generics are flat impossible to come by for any SANE amount of money and businesses seeking to establish themselves on the Internet are HAVING to look at longer, more descriptive names, the use of hyphens and alternative extensions to get their "message" across.

Finally consider that regardless of search traffic or direct navigation, the more words used, the more focused the results. If a surfer wants to find information on say... Credit Line Rates... they wont type in "credit" in the search or address bar and muddle through Millions of results. They may type in "Credit Line" or "Line of Credit"... but ultimately, whether it be frustration of not finding anything close to their needs or savvy searching, they eventually start adding more words to their search parameters to narrow the results list... In this example "Credit Line Rates" would give them a the current rates for credit lines versus every Joe out there offering credit cards, lines of credit, home mortgages, refinancing, etc.

As a result of the above considerations, LONGER domains are getting more traffic and use. I just sold DubaiPhoneDirectory.com for a nice sum... what is that? 23 characters in all?

So the answer to your question, Dcristo, has to do with WHAT you are going to DO with the domain you are considering. HOW you are going to market it and WHAT you are going to put there.

If your plan is to do as little as possible and earn as much as possible... yeah, spend $100,000 bucks on a 6 letter generic and sit back and earn some parking revenue and hopefully in about 10 years, you'll break even.

OR...

Build something valueable, regardless of its length.

Just my thoughts... for what they are worth.

GoPC
 

GT Web

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The thing that these domain examples you gave have in common is Millions of Dollars in Advertising and Marketing.

Nobody in their right mind would type in GOOGLE had it not been branded.

Length and generic names are trumped by marketing every time.

Would Google.com be so incredibly popular if the domain name was: TheWorldsBestSearching.com? Of course not.

Yes, marketing is important, but it is far easier to promote something which people can remember. BTW, I don't remember Google actually doing that much promotion - never seen a print, TV or radio ad by them...
 

Raider

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I think it depends on how specific the keywords are in the domain, such as lakemeadboats, lakemeadhouseboats, and lakemeadboatrentals, I was bidding on a 4 word domain similar to one of these on Snapnames where the bidding reached over $2000, it was 20 characters long.
 

Onward

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Length matters only to a certain extent and I would say it has mattered less in recent years.

There are lots of 2 word generic, descriptive, industry specific names that can easily reach mid 5 to 6 figures and beyond...example: creditcounselors.com, TreatmentCenters.com, HomeForeclosures.com, PrivateInvestigators.com etc...

3-4 words are tougher but you can still see some valuable names such as:

WaterfrontProperty.com & FreeCellPhone.com

I think the longer generic industry specific names are a bargain right now from some resellers and a great opportunity for future resale profits.
 

PRED

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Girth is pretty important too. :smilewinkgrin: LOL
 

GoPC

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Would Google.com be so incredibly popular if the domain name was: TheWorldsBestSearching.com? Of course not.

:) True... but if the word is completely abstract, like "Google"... it might as well be "TheWorldsBestSearching.com"

Look at Movie domains and how long they are. Names like BlahBlahBlahMovie.Sony.com

If the sponsor is paying enough, the audience is listening and they will go where they are pointed.

GoPC
 

GT Web

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:) True... but if the word is completely abstract, like "Google"... it might as well be "TheWorldsBestSearching.com"

Look at Movie domains and how long they are. Names like BlahBlahBlahMovie.Sony.com

Well not really, you need the name to be very memorable. Some long domains that don't mean anything would take forever to remember and type correctly.

Movie websites don't really have another option, if your movie is 4 words long its pretty tough to make your domain much shorter.

That being said, I do most of my work through search engines, so domain length doesn't really matter to me personally (I'm confident with my god-given assets :eek:k:)
 

Leading Names

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The thing that these domain examples you gave have in common is Millions of Dollars in Advertising and Marketing.
GoPC

Yeah... now.

Goggle started life in a garage and the only marketing they could afford was advertising on Yahoo groups (free).

No doubt in my mind that length is extremely important. Long domains are probably good for SEP but that’s where it ends in my mind, the longer the domain the more chance a user has of ending up somewhere else due to mistakes/typos should they want to revisit your site.

- Rob
 
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