I estimate they paid at least a million for it.
"FB" is a well-regarded abbreviation for Facebook. Someone who owns one of only 676 possible LL.com domains wouldn't be enough of a dumbass to let an LL.com domain go for too little... never mind premium letters such as f and b, as well as the combination's well-established meaning.
It's an OK move on their part. A cost of building a brand. I don't think anybody's typing in FB.com as of right now for Facebook, so it's not like they're saving type-ins that they might be losing.
I think that a good utilitarian purpose for the domain would be to make access to the mobile site easier - i.e. m.fb.com, rather than m.facebook.com.
---------- Post added at 10:08 PM ---------- Previous post was at 09:59 PM ----------
do we really need another free email service? lol
I thought facebook was helping to do away with email, many people just converse through FB now instead of emailing.
I suppose though it will be popular and get them more page views, and more ad views.
Now there will be a rush to get a good username. Hopefully you can choose whatever you want.
It will definitely give them more page views, but more importantly, more information.
Namely, information which they can use to target ads, and full email contact lists which Facebook can ask the user to invite to Facebook, giving it more members, and hence, more page views.
Myspace tried a similar concept so that a user could have
[email protected]. Facebook has caught on much more widely than myspace ever did, so I think this service will work quite well.
As it is, because people use Facebook to communicate now, email has become a somewhat extinct technology. However, you still need an email address to log into Facebook, and it's a little more difficult to ask somebody you don't know to send you a Facebook message than it is to have them send you an email.
For example, I was helping a family friend write her resume. I told her to put her email address at the top.
Her reaction?
"I don't even know what my email address is."
:disappointed: