First of all, no need to have such a nasty 25c attitude. That just shows that if anyone is redneck around here, than that's you - moron!
To answer your question, Joe Canadian was very popular Canadian beer commerical about three-four years ago. It was played in front of millions of Canadians. Socially, it did represent the "whole Canada, because the whole Canada was talking about it, in the sense "how true it is," while they were slapping each other high fives... It was being played back during professional hockey & baseball games to get the local crowds going. I witnessed with my own eyes some of the "hysteria" around it. And for that name to sits unregistered, would be unheard of here in the U.S. If anything, there would always be someone trying to take advantage and get some traffic, or some edge in it. That's what pisses me off. You have all the opportunities in your own yard, and yet you're looking accross the fence happy to play around with miserable American leftovers. Now wonder you're always lagging behind. You're content on being the follower, when instead you should take the initiative. At least in your own backyard.
And, don't compare .US with .CA... for those of you who can't read, I've explained that in my earlier post. .US has been around for a year, while .CA has been around for YEARS.