- Joined
- Nov 4, 2002
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OK, maybe I'm overly sensitive to this problem, since I worked as a proofreader for many years. Still, it's amazing how companies that have the resources to have their communications checked still commit errors that leave them looking like amateurs.
Here are a couple of the latest examples I've encountered.
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The Candy.com folks (who paid, as we all know, $3 million plus residuals for the domain) have just launched their website. It went live with a medium-sized front-page text heading that read "Shipping Statment". (I pointed this out on Rick's blog, and it's now been fixed, but I don't know whether I can take credit; somebody else may have told them about it.)
(Addendum: I've looked at a couple more pages of Candy.com's site, and it's rife with errors. This will not make potential customers feel confident about dealing with them. Perhaps I'll contact them and offer my services.)
Lesson 1: If you're running a big-money web operation, get some skilled people to check your site before it goes live!
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I just received from a BuyDomains VP an email misleadingly titled "Touching base on your domain name". In fact, it wasn't about any of my domain names; it was urging me to buy some of theirs. A couple of excerpts:
"No reasonable offer will be rejected - so if you have had your eye on the right name for your business, now be the perfect time to obtain your name at the price you are hoping for." (Now be? What is this, Ebonics?)
"We have only run a special like this once before and it was several ago, so you may want to call now to take advantage of this opportunity." (Ah yes, several ago ... I recall those golden days.)
Lesson 2: We all correspond informally with some people, but if you're sending out professional correspondence, get somebody else to look it over with a fresh pair of eyes!
Here are a couple of the latest examples I've encountered.
***************************
The Candy.com folks (who paid, as we all know, $3 million plus residuals for the domain) have just launched their website. It went live with a medium-sized front-page text heading that read "Shipping Statment". (I pointed this out on Rick's blog, and it's now been fixed, but I don't know whether I can take credit; somebody else may have told them about it.)
(Addendum: I've looked at a couple more pages of Candy.com's site, and it's rife with errors. This will not make potential customers feel confident about dealing with them. Perhaps I'll contact them and offer my services.)
Lesson 1: If you're running a big-money web operation, get some skilled people to check your site before it goes live!
***************************
I just received from a BuyDomains VP an email misleadingly titled "Touching base on your domain name". In fact, it wasn't about any of my domain names; it was urging me to buy some of theirs. A couple of excerpts:
"No reasonable offer will be rejected - so if you have had your eye on the right name for your business, now be the perfect time to obtain your name at the price you are hoping for." (Now be? What is this, Ebonics?)
"We have only run a special like this once before and it was several ago, so you may want to call now to take advantage of this opportunity." (Ah yes, several ago ... I recall those golden days.)
Lesson 2: We all correspond informally with some people, but if you're sending out professional correspondence, get somebody else to look it over with a fresh pair of eyes!
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