personally i think the free .info promotion will help their cause ... 6 months from now when someone is looking to secure their namespace they will see...
xx,xxx,xxx .com registrations
x,xxx,xxx .net
x,xxx,xxx .info
xxx,xxx .biz
xxx,xxx .org
xx,xxx .us
or whatever the actual numbers will be? .. .info will definetly move up the list and it is so intuative to what the internet is all about ... information
i think they are doing it at the right time so a year or so from now when the new tlds roll out they will look like the major player behind .com (and maybe .net)
personally i would prefer a .info that makes sense over a .net
just my opinion