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news Friend.com purchased for $1.8mil by AI wearables startup Friend > and goes VIRAL!!! Wuhhh!!

Helmuts

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Interesting story... huhhh.. Genious!!!!

[Short version] A startup called "Friend," founded by Avi Schiffmann, is creating a small AI-powered digital companion worn as a necklace. The company spent a significant portion of its funding, $1.8 million out of $2.5 million, to buy the domain name friend.com. Schiffmann believes this was a smart investment because it will save on marketing costs in the long run. The device, which costs $99, listens to conversations and sends supportive and intelligent responses to the wearer’s phone. The company gained attention after a promotional video went viral online. Schiffmann previously became known for creating a free Covid tracking website.

Tweet announcing Friend (23.8M Views):

The original story, I believe (could be wrong) is here: https://www.404media.co/ai-friend-company-spent-1-8-million-and-most-its-funds-on-domain-name/

Wuhh!!! This is how you get an attention!!

A screenshot from their website:
Screenshot 2024-08-11 at 17.09.37.png


Their YouTube video (less than 2 weeks young - uploaded 30 Jul 2024) has already almost 280k views:

Few references:
 

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