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Interesting story... huhhh.. Genious!!!!
[Short version] A startup called "Friend," founded by Avi Schiffmann, is creating a small AI-powered digital companion worn as a necklace. The company spent a significant portion of its funding, $1.8 million out of $2.5 million, to buy the domain name friend.com. Schiffmann believes this was a smart investment because it will save on marketing costs in the long run. The device, which costs $99, listens to conversations and sends supportive and intelligent responses to the wearer’s phone. The company gained attention after a promotional video went viral online. Schiffmann previously became known for creating a free Covid tracking website.
Tweet announcing Friend (23.8M Views):
x.com
The original story, I believe (could be wrong) is here: https://www.404media.co/ai-friend-company-spent-1-8-million-and-most-its-funds-on-domain-name/
Wuhh!!! This is how you get an attention!!
A screenshot from their website:
Their YouTube video (less than 2 weeks young - uploaded 30 Jul 2024) has already almost 280k views:
Few references:
[Short version] A startup called "Friend," founded by Avi Schiffmann, is creating a small AI-powered digital companion worn as a necklace. The company spent a significant portion of its funding, $1.8 million out of $2.5 million, to buy the domain name friend.com. Schiffmann believes this was a smart investment because it will save on marketing costs in the long run. The device, which costs $99, listens to conversations and sends supportive and intelligent responses to the wearer’s phone. The company gained attention after a promotional video went viral online. Schiffmann previously became known for creating a free Covid tracking website.
Tweet announcing Friend (23.8M Views):
x.com
x.com
The original story, I believe (could be wrong) is here: https://www.404media.co/ai-friend-company-spent-1-8-million-and-most-its-funds-on-domain-name/
Wuhh!!! This is how you get an attention!!
A screenshot from their website:
Their YouTube video (less than 2 weeks young - uploaded 30 Jul 2024) has already almost 280k views:
Few references:
- TechCrunch: https://techcrunch.com/2024/08/10/maybe-friend-wasnt-crazy-for-spending-1-8m-on-a-domain-after-all/
- The Verge: https://www.theverge.com/2024/7/30/...-most-of-the-companys-money-buying-friend-com
- Independent: https://www.independent.co.uk/tech/friend-ai-artificial-intelligence-necklace-website-b2588543.html
.. sounds like a great product
.. nice one 
