MarkMan said:
so ,.. so far i don't see a way to make money on Chinese traffic right now.
People should know that Google AdSense would Disable your account if you have Chinese traffic. especially if you have a lot of it. even thought they say they except Chinese traffic they are not willing to pay for it.
does
http://www.baidu.com/ have an affiliate program or AdSense like program??
i believe people are people , if they are from China , USA, Canada they are still people and they still need to buy stuff and companies still need to advertise to them .. so their must be a way to make money from the fact people find something useful in your site.
anyone has figured out of way to make any money on Chinese traffic yet??
I have monitored IDN domains at Trafficzs, and elsewhere. There seems to be very little genuine Chinese Traffic at the moment. I actually believe that most of the traffic comes from speculators or from the Seach Engines indexing the sites etc. We had a lot of traffic in December, but it has tailed off quite a bit since then. There is still quite a bit of traffic for new registrations and around renewal time, but it generally tails off again. I believe that we are still talking potential rather than a here and now revenue stream. I think this will start to change dramatically once IE 7.0 is launch later this year. Browsers and Site owners will start to take things seriously.
There is clearly a great deal of interest in Chinese Keywords, as indeed is the case in the other key asian languages. This is clearly demonstrated by Keyword searches at Overture and PPC programmes at the likes of 3721.com, Yandex.com, Baidu.com. It seems to me inevitable that the Chinese Internet and others will eventually mirror the western experience, with the emergence of very substantial traffic, PPC websites, domain auctions, escrow etc.
All these aspects of the industry have not appeared by accident or cleverness. They have appeared because they filled a need and because they are commercially viable. They didn't all appear together at the inception of the internet, but they filled niches as they emerged. With other markets, because the business model and templates substantially already exist, these ideas need to be adopted rather than invented. Asia has always been good at copying, adapting, refining, not to mention then selling us back our own inventions. This will inevitably happen with the internet. This is one of the reasons that Google, MSN and Yahoo are breaking their necks trying to get into these markets. They present not just an opportunity, but also a threat.
If Baidu.com ends up with revenue streams that rival Googles, then at some point they will attempt to compete in Googles backyard. There is not much happening on the surface in the Arabic and Hindi markets, but Google and MSN are going head to head to try to get all the sites indexed and establish their own PPC businesses. If they don't someone else will. I am sure that a successful Arabic search company, would prove at least as adept at translating their success back into the Anglo-Saxon market, as we would be in getting into theirs.
Google want and possibly need to become the Microsoft of the Search world, ie a virtual monopoly. They know that Globally there probably is not room for more than half a dozen major players. It may well be that we end up with one company that dominates the whole globe. Whether, Google wants to do the Asian markets or not, they have to, their very survival depends on it. They came from nowhere in less than 5 years and they could get back there even more quickly, if they fail to address a global market.
As for the issue of traffic, yes they have to ensure that the Clients that pay for Keywords are getting value for money. If Clients are paying out for traffic that does not convert into sales, then they will go elsewhere. This probably means that Google will have to find ways of segregating traffic into markets. Effectively, this is already happening. They are trying to match traffic to banners, so that each Client get what he needs. This is an inevitable and ultimately healthy development, as it will result in further growth of the PPC market, rather than disillusionment which would rapidly spread from Advertisers to domain owners. The big problem at the moment is they are hardly able to break into the Asian markets let alone seemlessly channel revenues from these markets to a domain owner with a mixed portfolio.
Frankly, I am pinning my hopes on SEDO for traffic revenues. They are taking a while (possibly far too long) to come up with a viable IDN solution, but I personally think that the service they will offer when it is launched will be unrivalled.
Best Regards
Dave Wrixon
