Let me get this thread back on track though.
No one has offered an estimate of what they think PregameShow.com might be worth. So let me throw out a figure that I think would be a fair MINIMUM price. This number should stimulate some conversation!
$25,000
Now before you immediately reply with the usual "grossly unrealistic overestimation" response, let me make a case for that figure (a figure that I think should be just a starting point in negotiations with the networks).
I have already pointed out that weekly Sunday pregame shows are immensely popular on TV (NFL Today, Fox Sunday, ESPN etc). Also, the unlimited subdomain potential for the name - fox.pregameshow.com, football.pregameshow.com, worldseries.pregameshow.com, or on the team level raiders.pregameshow.com, etc.
But let's completely THROW ALL OF THAT OUT and say it doesn't even figure into the equation. I think it is worth $25,000 even if the site is only used a few days each year.
HOW CAN THAT BE?
Let's say CBS has the Super Bowl next year. You realize of course that the Super Bowl pregame show now runs LONGER than the football game itself! The networks found the pregame event was so popular they just keep expanding it and expanding it.
Just one 30-SECOND commercial on the Super Bowl Pregame Show goes for over 1 MILLION dollars. So would the completely UNIQUE and irreplaceable internet address PregameShow.com - that can be used every Super Bowl (sub domain SuperBowl.PregameShow.com) not be worth a lousy $25K out of the network's promotional budget?
We're talking about less money than it costs for 1 SECOND of a TV commercial on the show itself! $25,000 is peanuts to these folks (in fact having covered 6 Super Bowls as a local TV reporter myself, I would bet they spend $25,000 on real peanuts in the press area alone during Super Bowl week!).
And we are just thinking in today's terms. What about 5 years from now when broadband is universal and web sites like this can use video as easily and effectively as TV. The site value multiplies many times at that point.
So, I've made my case for $25,000 as a starting point. I plan to write a presentation letter to all of the networks with football rights as well as to the
#1 radio-TV station group that owns pregameshow.net and .org, as well as postgameshow .com .net .org (but is missing the real jewel - pregameshow.com).
I fully realize we are in a horribly depressed domain market, but given the economics of television and football I think this one is still worth major money.
Please comment (I will not be offended if some of you want to break out the straightjackets!) I think some will agree and think the starting price might even be too low.
Have at it.
