I am sure that you can show me the advertisement from companies like Midea, Haier, Sunning, Gome where they use the .mobi.
Let ask 100 people in China on the street what .mobi is and see how many have a clue.
Geez, it is 2005 all over again.
Ask them if they know what .com is, .net, .org, .edu, .gov...
Or if you want to confuse the hell out of them, ask if they have heard or use:
.com.cn
.net.cn
.org.cn
or
AH.CN .BJ.CN
.CQ.CN .FJ.CN .GD.CN .GS.CN .GX.CN
.GZ.CN .HA.CN .HB.CN .HE.CN .HI.CN
.HK.CN .HL.CN .HN.CN .JL.CN .JS.CN
.JX.CN .LN.CN .MO.CN .NM.CN .NX.CN
.QH.CN .SC.CN .SD.CN .SH.CN .SN.CN
.SX.CN .TJ.CN .TW.CN .XJ.CN .XZ.CN
.YN.CN